Whether you’re a newbie to the blogger scene or a blogging pro, there are a whole host of online tools out there that can help you with content marketing.
They’re designed to make your life easier and your business more successful, but sometimes the sheer number of options available can feel stressful and like it’s actually making your life more complicated.
Luckily, we’re here to fix that. We’ve done the hard work for you and done a roundup of some of the hottest content marketing tools worth testing out if you’re blogging.
Each tool covers a different aspect of content marketing, so you’ll have a full toolkit to help you with managing your blog.
We’ll start with an obviously handy tool — one that can assist you with your writing; an important part of blogging and content marketing, one would say.
Grammarly is an awesome tool to use, and it’s free too! You can use it to check your spelling and grammatical mistakes (Grammarly flags everything from subject-verb agreement to comma splices), but it’s far more than your average spell checker.
Grammarly goes that bit further and analyzes your writing, providing you with detailed explanations and even weekly progress reports. It can spot overused words and also takes context into account, which is pretty cool.
If you’re blogging, then you’re going to want people to read those blog posts. And the easiest way to reach people these days is on social media.
Social media marketing tools like Loomly will help you to get your content out there. You can coordinate across different channels on one dashboard, and create a content calendar so that you can craft posts, schedule and publish. Loomly also lets you measure success and optimize your strategy by analyzing your metrics and data.
Sure there are bigger names out there when it comes to social media marketing tools, but Loomly is the cool new kid on the block, and it’s worth giving them a chance. Don’t believe us? Just check out their list of some of their ‘happy customers’ for some pretty huge brands.
If you need more advice on creating a successful social media strategy, then check out our post for a 7 step process to effective daily social management.
BuzzSumo is one of the best tools out there to sort out your content marketing.
This one is more useful for the strategy side of your content marketing, and can really help you with your campaigns. It basically finds highly-shared blog posts and trending topics in your industry and compares their success. You can use this to guide you in which topics you should write about, and what would make a successful blog post.
Many bloggers work by assessing their competitors — after all, you want to be the best, or at least rank well. You can do this by keeping a finger on the pulse at all times — even in niches that are not obviously awash with great content. For niche bloggers, BuzzSumo is a godsend.
So for example, if you’re a small online gadget store, then check out other electronic stores and pop their domains into content and backlink tools to decipher what kind of coverage they are getting — and which pieces performed the best according to BuzzSumo. You might find that lookbooks and humorous guides are doing the rounds, or that people are consuming more and more vlog content in the form of tech ‘unboxing’ videos.
You can then build on your competitors’ content success by blogging about topics you know will drive traffic and engagement.
BuzzSumo can also show you who the big influencers are in your niche — who is getting the most clicks and likes, and what they’re sharing. Perfect for influencer outreach.
Lesson: Always be aware of what’s going on in your niche.
Canva is definitely a hot content marketing tool worth testing.
As you may or may not know, it’s important to include images when you’re writing your blog post AND when you’re promoting it on social channels or via email.
Not adding images to your post is risky — your audience are far less likely to click on your posts as they simply won’t seem interesting enough.
This is where Canva comes in. It’s a free online design tool that can help you with a whole range of things: from creating your own banners and infographics, to adding your own branding to images and editing photos.
It’s basically the best friend of every blogger that doesn’t want to shell out a fortune for too-techy graphic design software.
If you’re going to do content marketing for your blog right, you need to be informed. Using a tool that can help you with all things SEO will inform your marketing strategy, and boost your performance.
SEMRush has got so many different features that it’s more of a toolkit than a singular tool. It’ll analyze your competitors, organic rankings, backlinks, and loads of keyword information.
It’s a super useful tool to use for your content marketing, because it can direct and advise what you write about on your blog. For example, if you’re unexpectedly ranking highly for a keyword that hadn’t crossed your mind before, you can use this information — alongside SEMRush — to push your content higher.
And if you’re a bit more SEO savvy, you can use it for technical SEO audits, backlinks audits and analytics, and a whole chunk of other things.
As you can see, there are some hot content marketing tools out there that are definitely worth testing out if you’re blogging.
Using the right marketing tools can give your blog a massive boost, and ensure that your content reaches as many people as possible. We’ve listed a bunch of awesome ones that work well together: ones that can help you with writing, make your blog posts look attractive, and make sure you’re optimizing your outreach on social, search and via email.
These are our favorites, but there are plenty more to try online, and a lot of them are free too. Are there any that you’d add to the list? Let us know in the comments below.
Victoria Greene is a branding consultant and freelance writer. For all the latest tips and news in ecommerce and marketing, check out her blog, Victoria Ecommerce. Victoria is passionate about using her knowledge to help businesses increase their online brand equity.