Social media is arguably the most powerful marketing tool for business nowadays. However, to get ahead, effective daily social media management is crucial to the success of your goals.
Firstly, companies must define their niche. The scattergun approach may have worked a long time ago but with competition so high, the need to go deep on one specific area has never been more crucial. Choosing one topic and becoming an expert in it will prove much more lucrative than vaguely skimming over a range of categories.
From there, effective social media strategy can flourish. To ensure your efforts aren’t a waste of time, follow these steps to success.
- Discover Your Audience
You’ve probably heard that it’s a great idea to create audience personas to define exactly who you are writing for. By drawing up a specific profile of the people you want to reach, you can get into their psyche and tailor your content to their interests and needs.
But don’t just cast these persona profiles to the dusty realms of your hard drive. Keep them updated as you search for your people and learn how to help them.
Every day, visit the sites they like, read blogs they follow and hang out in the social media groups they use. Tools like BuzzSumo are great for keeping tabs with the latest news and trends in the niche areas that you want to dominate.
- Engage Them
When you find your audience, get involved! Respond to comments on your own social media pages and interact in niche interest groups as well as message boards like Reddit.
Make solid contributions with thought-provoking questions and unique insight to elicit responses and stimulate conversation and debate.
Every day you should learn more about your audience in terms of their interests and pain points. This will make it easier for you to create valuable content.
- Be Unique
Just as it’s important to find your niche, online content creators must develop a brand image and voice to stand out from the pack.
While it’s possible to do this through a quirky or punchy writing style, text alone is rarely enough these days. The world is obsessed with images with Instagram and Pinterest more popular than ever and video content is now king.
Perhaps Facebook videos work better than YouTube. Maybe creative Pinterest images get more engagement from your audience. Figure out what works for you and decide how best to use it.
- Create Content
To grow, it’s important to have a consistent flow of valuable, original content on social media. Even if you don’t write a new blog every day, you can publish something original to your social media feeds.
It could be a short video or a photo update from the office. With great apps like Canva, it’s easy to make a fun infographic or meme within minutes.
Focus on providing value. If you have ideas for content, ask yourself is it going to help your audience? What big take-away does each post offer?
At the foundation of online marketing there needs to be a clear content strategy. If there is no value, then don’t waste your time. Everything must count!
- Curate From Influencers
By sharing the content of fellow businesses, bloggers and influencers within the same sphere, you’ll gain recognition amongst your peers and their followers.
Use tools like Feedly, Vimeo and StumbleUpon to search for content that aligns with your brand and speaks to your audience. Sharing great content from trusted and reputed sources on a daily basis will serve to strengthen your image as an expert within your niche.
- Schedule Ahead
Social media management is a time-consuming job. Luckily, there are some great scheduling tools available to make life easier. Hootsuite, Buffer and Tailwind are fantastic management programs that enable you to create, schedule and publish content across all major platforms, teeing up posts weeks and months in advance. With some research into optimal posting times, you can schedule your social media posts to go out at times your readers are online. This should mean your social media feeds are never quiet!
- Keep Learning
All of this will get you far, but to go next level you must respond accordingly. Track the metrics of your social media pages and schedulers to see what is landing or not. Use Google Analytics to find out where your traffic is coming from. Listen to your audience and learn what works.
Ultimately, your content strategy and social media persona should be flexible to move with the needs and desires of your niche.
By continuing to research your audience, studying the latest digital marketing practices and analysing your social media results, you’ll soon connect with your people. From there, success will surely follow.
Also published on Medium.