When I first work with a client, their content strategy is in one of two places - it’s either non-existent with the core of marketing efforts focused on offline tactics and old school sales methods, or it’s focused on quantity over quality.
For those that fall into the latter camp, the issue is often one of planning. Content marketing is all about writing quality content that attracts attention from key prospects, right? But when someone doesn’t know what type of content will successfully make that connection, they compensate by writing more.
I am equally guilty of this. Read my blog from 5-6 years ago or the blog posts on my former agency’s website and you’ll see a whole lot of content and not a lot of focus on solving problems of our readers.… Read More