For two years I worked at a large and very active agency in New York City. It was both difficult and very impactful in my career because of the grueling pace and demanding nature of clients who were used to seeing easily measurable results. In many industries, success is static. You either do what you say you’re going to do or you don’t. There’s little grey area.
But in digital marketing, there’s a lot of grey, because guarantees are difficult to provide and even more difficult to back up. It’s risky to promise a client you can improve their rank in Google for specific keywords within a specific amount of time.… Read More