Good content resonates. It crosses editorial lines and finds an audience in places you may not expect. But “good” content doesn’t necessarily mean “shareable” content. Useful ideas, valuable resources, and well written copy are a must, but a good percentage of your audience is in a hurry, and the factors that go into the sharing of content are often very different from what makes that content good in the first place.
A significant percentage of content on Twitter for example is shared without having been read. People will retweet interesting topics and evocative headlines, not necessarily articles they have read and enjoyed.… Read More