I’m not originally a copywriter by trade. That’s a common misconception.
Things have changed in recent years, largely because the consistency and quality of writing needed for even a local website to compete has increased dramatically. Content needs to be clever, witty, convincing, and converting.
So I spent the better part of the years since the first Google Panda update reading up on what drives human behavior, what triggers certain actions, and how I can make my copy not just convincing, but compulsively readable.
One of the most important tips I’ve discovered yet, and one that I WISH I had five years ago, was to create a swipe file.… Read More