A friend of mine called last week with a question. Having recently started a new job for a small publishing company, he was tasked with resurrecting the company’s long dead blog.
His boss rightly noted that it was a good way to engage with readers and prospective authors, but there were three problems.The blog was abandoned When active, it didn’t perform well My friend had limited time to manage the blog
This is a common problem. According to a 2012 survey by Blogging.org, 60% of all businesses have a business or company blog, and yet 65% of those blogs haven’t been updated in a year or more.… Read More