by chatfielda | Entrepreneurship
As a freelance writer, I’ve researched hundreds of books in my career. When I write one eBook, for example, I usually read anywhere between three and ten books just for background research, not to mention the dozens of websites I visit, articles I read and email lists...
by chatfielda | Entrepreneurship
Running a business isn’t easy. It takes smarts, quick reaction times, and a willingness to get in trouble. At the same time, it takes a persistently realistic optimism that few people can maintain. As a child born in the 1980’s, I watched a LOT of TV and every...
by chatfielda | Entrepreneurship
I run a small business. That means I do a lot of things. I don’t have any one role. Production, sales, marketing, accounting – I do a bit of all of it. Not all of it of course. Micah handles most of our marketing efforts, as well as our investments and new...
by chatfielda | Entrepreneurship
One of my big projects for 2013 is a sort of ground level documentation and foundation-building for our business. In simpler terms, we’re running the business like freelancers and I want to change that. Since we kind of made things up as we went for years, there are a...
by chatfielda | Entrepreneurship
Branding is an immensely powerful tool, but a lot of people ignore it entirely. So, to ensure you don’t do the same, I’m going to use a different term for it. The “B” word sounds too much like something a marketing department spits out when they want to reach “target...
