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9 Things to Do After Launching Your Newest Blog Post
I’m back! After a three week battle with every known communicable disease you might find in a preschool, my family is (for the moment) largely healthy. This week, I want to look at the other half of content marketing - the promotional components of getting a good blog...
7 Hacks to Generate Highly Shareable Content
Good content resonates. It crosses editorial lines and finds an audience in places you may not expect. But “good” content doesn’t necessarily mean “shareable” content. Useful ideas, valuable resources, and well written copy are a must, but a good percentage of your...
How to Write Link Bait that Isn’t Click Bait
For the last half decade, you couldn’t login to Facebook or Twitter without stumbling upon posts that attempted to blatantly manipulate you into clicking. An entire industry sprang out of the mindless hours people spend clicking into and out of articles they find in...
7 Tips to Create Better Content Faster
Content is one of the great equalizers of the digital age. Every mom and pop company with an Internet connection can build a platform and become an authority that competes with even the largest and best established brands in the marketplace. But there are some...
3 Steps to Analyze and Get Better Results from Content
Through careful development and smart distribution, even the smallest companies can make a big splash in a saturated market with content. But the lower bar to entry doesn’t necessarily mean it’s easier. Quite the opposite in fact. That very saturation makes it...
23 Ways to Be a More Efficient Writer
At the core of any website, product, eBook, promotional campaign, or advertisement is a good writer. Someone who can spin a good yarn and create content that engages and encourages. But writing takes time. Even if you style yourself a fantastic writer, it takes a long...
5 New Habits to Reach Inbox Zero This Week
For most people, it’s a myth. A state of being that they’ve only dreamed of and rarely seen. Inbox zero. The ability to get an email inbox down to empty - not just once a year but on a consistent basis. I’ve been obsessed with it for years, but only in the last three...
The 5 Biggest Productivity Killers in Your Day and How to Handle Them
Everyone has their roadblocks - the hiccups in their schedule that can derail a perfectly planned day. Whether it’s getting the children out the door in the morning, taking phone calls from clients, meetings with internal stakeholders, or plain old email, there’s...
The Six Most Underrated Split Tests and Why Most Marketers Ignore Them
Split testing is a must. But whether it’s the amount of time available or impatience from stakeholders or clients, it often doesn’t go nearly as far as you’d like. Most of the split testing I see is for one of two elements: Email and landing page headlines or 2. Call...