Blog
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc ex sem, facilisis sed viverra nec, sagittis vel quam nulla nisi mi scelerisque quis.
How to Increase CTA % on Your Top 5 Pages in 15 Minutes or Less with Hubspot
One of the many benefits Hubspot offers is the ability to see exactly how effectively a given page performs at converting traffic to new contacts. If you haven’t yet, visit the Page Performance page located in the Reports menu. On this page, you’ll find every page...
7 Hacks to Generate Blog Post Topics in 2 Minutes or Less
Content marketing works - study after study has shown that properly targeted, well written, evenly distributed content works extremely well to generate and nurture leads. The leads are higher quality. The content generates trust. It’s all kinds of awesome. But just...
6 Tips to Get More Done After Lunch
You’ve had one of those days. You wake up early, get to work with time to spare, feeling sharp and on-point. You check off item after item on your to do list and it feels AMAZING. Everything just flows. Then you go to lunch. Sluggish, distracted, and a little bit...
7 Tips to Help You Trust Your To Do List
A few years ago, I read David Allen’s Getting Things Done - a right of passage for any entrepreneur it seems. The book was an eye opener, but it took me more than a year and a half from reading it before my day looked even remotely close to what Allen describes in his...
5 Tips to Resurrect a Dead or Dying Company Blog
A friend of mine called last week with a question. Having recently started a new job for a small publishing company, he was tasked with resurrecting the company’s long dead blog. His boss rightly noted that it was a good way to engage with readers and prospective...
Do You Need a Swipe File?
I’m not originally a copywriter by trade. That’s a common misconception. Things have changed in recent years, largely because the consistency and quality of writing needed for even a local website to compete has increased dramatically. Content needs to be clever,...
How to Define a "Doable" Task
One of the biggest general obstacles to productivity is the idea of “doability”. Goals, dreams, and tasks become interchangeable to a point that the average to do list is too vague and extremely hard to take action on. If you’ve read any books on productivity, you...
10 Best SaaS Services for Freelancers
When I started freelancing, my sole expenses were Internet access and my Elance Membership. My computer was slow and didn’t hold a charge. My software was outdated and limited the projects I could take. I did accounting and scheduling in Excel and Word. But I made it...
How to Write an Engaging, Non-Spam Email Newsletter
My business partner and I have something of a running disagreement on the efficacy of email marketing as an SEO tool. We wholeheartedly agree on its usefulness as an engagement tool - to capture leads and maintain a connection with them until a sale (or action) is...