by chatfielda | Inbound Marketing
When I first work with a client, their content strategy is in one of two places – it’s either non-existent with the core of marketing efforts focused on offline tactics and old school sales methods, or it’s focused on quantity over quality. For those that fall...
by chatfielda | Inbound Marketing
For a number of industries summer represents a relatively slow period. If you sell to other businesses, it’s likely you’ll experience quieter than normal months through July and August, but that doesn’t mean you have to put your own marketing efforts on hold. In fact,...
by chatfielda | Podcasting
In the last couple of years, podcasting has gone from a niche hobby and cottage industry for a select few industry experts to a soon to be booming digital juggernaut. Smart phones make it easier than ever to listen to podcasts and the last decade or so of development...
by chatfielda | Inbound Marketing
Content creation takes a lot of time. A single blog post can take several hours when you account for research, drafting, editing, layout, and promotion. So it’s understandable that you want to get as much out of every post as you can. Yet our goals as marketers are...
by chatfielda | Inbound Marketing
A couple months ago, I wrote a post about how to create highly “sharable” content. I get a lot of questions about this from employees, clients, and readers alike and the truth is that not all content will get a lot of shares. Some of the things you write will just sit...
