About chatfielda

Thanks for reading my blog! I've been in the digital marketing industry since graduating college in 2006 as a writer and strategist. I have an incredible family, a son with more energy than I can fathom, and an undying love for baseball and board games.

Author Archive | chatfielda

How to Diversify Your Marketing Basket

How to Diversify Your Marketing Basket

There are a lot of really cool things online – tools, services, and techniques that other entrepreneurs and businesses are using to create incredible experiences for their prospects and customers.

When I see someone doing something new and exciting I take note – literally. I have a Notebook in Evernote filled with all the awesome stuff I see and notes on how I might be able to implement the same tactic, and sometimes make it better.

But I rarely make it back to that list.

It exists and if I ever need a shot in the arm for a project, there’s a big list somewhere with enough ideas to launch a half dozen startups in stealthy, creative ways.… Read More

Continue Reading Comments { 0 }

Three Steps to Restructure Habits When Life Changes

I’m a person of habit. I like things to be structured in a certain way so that I don’t have to think about the little things. Repeatable, automated tasks make me very happy because I can then focus on the big stuff – solving problems, building awesome new things, and writing.

So I’ve gotten pretty good over the years at identifying the structure in my day, defining my routines and building habits that allow me to get a lot of things done in a short amount of time (practically required with two young children).

Every now and then, though, something comes along and throws a wrench in the works.… Read More

Continue Reading Comments { 0 }

Five Elements of a Successful Authority Article

When I first work with a client, their content strategy is in one of two places – it’s either non-existent with the core of marketing efforts focused on offline tactics and old school sales methods, or it’s focused on quantity over quality.

For those that fall into the latter camp, the issue is often one of planning. Content marketing is all about writing quality content that attracts attention from key prospects, right? But when someone doesn’t know what type of content will successfully make that connection, they compensate by writing more.

I am equally guilty of this. Read my blog from 5-6 years ago or the blog posts on my former agency’s website and you’ll see a whole lot of content and not a lot of focus on solving problems of our readers.… Read More

Continue Reading Comments { 0 }

How to Take Advantage of Summer to Catch Up on Content

For a number of industries summer represents a relatively slow period. If you sell to other businesses, it’s likely you’ll experience quieter than normal months through July and August, but that doesn’t mean you have to put your own marketing efforts on hold.

In fact, too many companies see the slow down as an excuse to stop writing and publishing new content and to wait for everyone to get back to work.

There’s just one problem – everyone else is doing the exact same thing. Instead of shutting down your marketing efforts for two months, let’s look at some of the tangential benefits of content marketing and how powering through the slower months of summer can actually help you get ahead.… Read More

Continue Reading Comments { 0 }

7 Steps to Create a Podcast This Week


In the last couple of years, podcasting has gone from a niche hobby and cottage industry for a select few industry experts to a soon to be booming digital juggernaut. Smart phones make it easier than ever to listen to podcasts and the last decade or so of development have turned what was a less-produced version of talk radio into an art from in its own right.

So much so in fact that podcasts can be a powerful and effective means of promoting your business or your personal brand. Just look at recent successes like Pat Flynn with his Smart Passive Income Podcast or Entrepreneur on Fire.… Read More

Continue Reading Comments { 2 }

How to Create MVP Content for Your Blog

Content creation takes a lot of time. A single blog post can take several hours when you account for research, drafting, editing, layout, and promotion.

So it’s understandable that you want to get as much out of every post as you can. Yet our goals as marketers are often contradicted by the volume edict. How do we get enough content into the wild to drive traffic and keep the site at the top of the listings for our targets?

It’s a fine line and how to walk it will depend on a number of factors – your industry, your budget, and how competitive existing content might be.… Read More

Continue Reading Comments { 0 }

Writing Highly Sharable Content for Boring Industries

A couple months ago, I wrote a post about how to create highly “sharable” content. I get a lot of questions about this from employees, clients, and readers alike and the truth is that not all content will get a lot of shares. Some of the things you write will just sit there and no matter how much you push, they won’t catch on.

Now throw in the wrench of your subject matter not being particularly exciting and the challenge doubles. How do you create content about a technical or “boring” topic that people will want to share?

In truth, the core concepts are all the same.… Read More

Continue Reading Comments { 1 }

10 Tips to Automate with Checklists in Content Creation

As a writer, I long approached the act of writing as a creative process. A messy, chaotic affair that could only end in tragedy and a headache, no matter how good the finished product.

At a certain point, however, I realized that the content I write for a client’s website or a short book I’m producing is different from the short stories and essays I wrote in college or for journals in which I was trying to be published shortly after graduation.

That’s not to say content for a website or a marketing campaign is easier; it’s just that we know a lot more about works and what doesn’t.… Read More

Continue Reading Comments { 0 }

Trust Your To Do List eBook – 30 More Tips

A few months ago I wrote a blog post about how to trust your to do list and get more done on a daily basis. It’s a fundamental problem that I don’t feel enough productivity books truly address, and one of the reasons that it took me so long to get to where I am in managing my schedule.

The problem isn’t that we lack systems or processes. It’s that, even with a brilliant system in place, we have to create the habits necessary to TRUST that system. We have to know that, no matter how busy things get, there is a list somewhere of every task that needs to be done tomorrow, and the next day, and so on.… Read More

Continue Reading Comments { 2 }

5 Quick Changes to Boost Engagement with Your Content

Good content is not easy to write. It takes time to research, outline, write, rewrite, and publish that content. So when it fails to generate the kind of shares and conversation we expect, it can be frustrating.

Fortunately, there are small tricks you can use to boost the engagement of your content – both on and off site – and they don’t take a lot of time to complete. Here are five of my favorites, each of them something you can complete in just a few minutes.

1. Create a Unique Image for the Top of the Post

Ditch the stock images and find a way to create your own, unique images for your next post.… Read More

Continue Reading Comments { 0 }