by chatfielda | Podcasting
In the last couple of years, podcasting has gone from a niche hobby and cottage industry for a select few industry experts to a soon to be booming digital juggernaut. Smart phones make it easier than ever to listen to podcasts and the last decade or so of development...
by chatfielda | Inbound Marketing
Content creation takes a lot of time. A single blog post can take several hours when you account for research, drafting, editing, layout, and promotion. So it’s understandable that you want to get as much out of every post as you can. Yet our goals as marketers are...
by chatfielda | Inbound Marketing
A couple months ago, I wrote a post about how to create highly “sharable” content. I get a lot of questions about this from employees, clients, and readers alike and the truth is that not all content will get a lot of shares. Some of the things you write will just sit...
by chatfielda | Inbound Marketing
As a writer, I long approached the act of writing as a creative process. A messy, chaotic affair that could only end in tragedy and a headache, no matter how good the finished product. At a certain point, however, I realized that the content I write for a client’s...
by chatfielda | Time Management
A few months ago I wrote a blog post about how to trust your to do list and get more done on a daily basis. It’s a fundamental problem that I don’t feel enough productivity books truly address, and one of the reasons that it took me so long to get to where I am in...
by chatfielda | Inbound Marketing
Good content is not easy to write. It takes time to research, outline, write, rewrite, and publish that content. So when it fails to generate the kind of shares and conversation we expect, it can be frustrating. Fortunately, there are small tricks you can use to boost...
by chatfielda | Productivity
Americans work a lot. The vast majority of us go above and beyond the typical 9-5, Monday-Friday routine, working between 45-55 hours per week. So when energy starts to lag and the day gets that much longer, most of us turn to chemicals and quick fixes to get the...
by chatfielda | Inbound Marketing
One of the hardest parts about building a product and launching it to the world is that it takes so much time. Getting started is hard enough, but the next steps can be a nightmare to implement. Research. Drafting. Editing. Graphic design. There’s a lot on that...
by chatfielda | Inbound Marketing
I’m back! After a three week battle with every known communicable disease you might find in a preschool, my family is (for the moment) largely healthy. This week, I want to look at the other half of content marketing – the promotional components of getting a...
by chatfielda | Inbound Marketing
Good content resonates. It crosses editorial lines and finds an audience in places you may not expect. But “good” content doesn’t necessarily mean “shareable” content. Useful ideas, valuable resources, and well written copy are a must, but a good percentage of your...
