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I’ll be at the Serious Play Conference

For the last two years, I've been using board games in my classroom as a tool to facilitate experiential discussion, jumpstarting reflective writing by providing a shared experience for students. I'll be speaking at the Serious Play Conference in Toronto on October...

Weekly Writing Update – August 1, 2022

Weekly Writing Update – August 1, 2022

Last week, I wrote about how disappointing July has been from a word count perspective, but how the time away from the keyboard served my characters well. This week, I managed to reach my word count goals…until things broke.  We’ve all been there, and while it...

Weekly Writing Update – July 26, 2022

Weekly Writing Update – July 26, 2022

The month of July was supposed to be the peak of my writing output for the year. Not necessarily in terms of quality—that comes slowly over time (hopefully)—but in the raw quantity of words written. For a little back story, I am often very busy. I’m a dad, and I run a...

5 Tips to Protect Your Calendar and Remain Productive

It's great to say you're going to remain productive despite distractions, but work doesn't happen in a vacuum. There are outside factors. Phone calls. Meetings. Emergencies. Family. You can't control everything in your life, and when a curveball comes your way, it can...

Why a Boring Marketing Strategy is a Smart One

Why a Boring Marketing Strategy is a Smart One

There are a lot of really cool things online – tools, services, and techniques that other entrepreneurs and businesses are using to create incredible experiences for their prospects and customers. When I see someone doing something new and exciting I take note –...

6 Five-Minute Tasks to Increase Web Traffic

Increase web traffic. It's one of the most frustrating things a marketing director can be told, because let's face it, it doesn't happen overnight. That's why so many companies turn almost immediately to search engine marketing as a solution to their traffic needs....

How to Diversify Your Marketing Basket

There are a lot of really cool things online – tools, services, and techniques that other entrepreneurs and businesses are using to create incredible experiences for their prospects and customers. When I see someone doing something new and exciting I take note –...

Three Steps to Restructure Habits When Life Changes

I’m a person of habit. I like things to be structured in a certain way so that I don’t have to think about the little things. Repeatable, automated tasks make me very happy because I can then focus on the big stuff - solving problems, building awesome new things, and...

Five Elements of a Successful Authority Article

When I first work with a client, their content strategy is in one of two places - it’s either non-existent with the core of marketing efforts focused on offline tactics and old school sales methods, or it’s focused on quantity over quality. For those that fall into...

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