by chatfielda | Inbound Marketing
For the last half decade, you couldn’t login to Facebook or Twitter without stumbling upon posts that attempted to blatantly manipulate you into clicking. An entire industry sprang out of the mindless hours people spend clicking into and out of articles they find in...
by chatfielda | Inbound Marketing
Content is one of the great equalizers of the digital age. Every mom and pop company with an Internet connection can build a platform and become an authority that competes with even the largest and best established brands in the marketplace. But there are some...
by chatfielda | Inbound Marketing
Through careful development and smart distribution, even the smallest companies can make a big splash in a saturated market with content. But the lower bar to entry doesn’t necessarily mean it’s easier. Quite the opposite in fact. That very saturation makes it...
by chatfielda | On Writing, Productivity
At the core of any website, product, eBook, promotional campaign, or advertisement is a good writer. Someone who can spin a good yarn and create content that engages and encourages. But writing takes time. Even if you style yourself a fantastic writer, it takes a long...
by chatfielda | Productivity
For most people, it’s a myth. A state of being that they’ve only dreamed of and rarely seen. Inbox zero. The ability to get an email inbox down to empty – not just once a year but on a consistent basis. I’ve been obsessed with it for years, but only in the last...
