by chatfielda | Inbound Marketing
A couple months ago, I wrote a post about how to create highly “sharable” content. I get a lot of questions about this from employees, clients, and readers alike and the truth is that not all content will get a lot of shares. Some of the things you write will just sit...
by chatfielda | Inbound Marketing
As a writer, I long approached the act of writing as a creative process. A messy, chaotic affair that could only end in tragedy and a headache, no matter how good the finished product. At a certain point, however, I realized that the content I write for a client’s...
by chatfielda | Inbound Marketing
Good content is not easy to write. It takes time to research, outline, write, rewrite, and publish that content. So when it fails to generate the kind of shares and conversation we expect, it can be frustrating. Fortunately, there are small tricks you can use to boost...
by chatfielda | Inbound Marketing
One of the hardest parts about building a product and launching it to the world is that it takes so much time. Getting started is hard enough, but the next steps can be a nightmare to implement. Research. Drafting. Editing. Graphic design. There’s a lot on that...
by chatfielda | Inbound Marketing
I’m back! After a three week battle with every known communicable disease you might find in a preschool, my family is (for the moment) largely healthy. This week, I want to look at the other half of content marketing – the promotional components of getting a...
by chatfielda | Inbound Marketing
Good content resonates. It crosses editorial lines and finds an audience in places you may not expect. But “good” content doesn’t necessarily mean “shareable” content. Useful ideas, valuable resources, and well written copy are a must, but a good percentage of your...
