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5 Tips to Resurrect a Dead or Dying Company Blog

5 Tips to Resurrect a Dead or Dying Company Blog

A friend of mine called last week with a question. Having recently started a new job for a small publishing company, he was tasked with resurrecting the company’s long dead blog. His boss rightly noted that it was a good way to engage with readers and prospective...
How to Ghoswrite and Manage a Blog

How to Ghoswrite and Manage a Blog

I was at a conference a couple months ago and met a fellow who was investing in online resources. His day job was in real estate and, as is the case with many real estate investors, the next big frontier was online. When I told him some of what I do, he was...
5 Most Effective Types of Blog Posts

5 Most Effective Types of Blog Posts

I’ve been writing for and managing blogs of various sizes for more than 6 years. This blog is almost 7 years old and has nearly 500 posts, and that’s only a small percentage of the thousands of blog posts I’ve written for clients over the years. That means I get to...

How to Be Controversial without Being a Jerk

Whether you run your own blog or ghostwrite for those that do, one of the biggest challenges you probably face is engagement. How do you get people, when they visit the site, to leave comments, share, and subscribe? Do a quick Google search for “how to get more...